About the Nielsen Company
is the world’s leading marketing and media information company. We’re passionate about measuring and analysing how people interact with digital platforms, traditional media and in-store environments locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
As the global leader in multinational media research and analysis, the company is active in 40 markets, offering television and radio audience measurement, advertising information services, print readership and customised research services. In the area of advertising information, the company measures expenditure and creative content in 30 of the world’s leading advertising markets. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spend.