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About Warc


Warc In the increasingly complex world of marketing:
  • We help you make sense of change
  • We provide stimulus for your thinking
  • We let you see what’s on the horizon
  • We help you make your case

At the heart of Warc is warc.com, a unique online service relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers and business schools to help tackle any marketing challenge.


Warc.com gives you access to:
  • Thousands of case studies from the IPA, Effie Worldwide, Thomson Gale and many more that reveal the campaign strategies of leading brands.
  • Articles and Best Practice guides that explain the ‘how’ and ‘why’ of marketing challenges – each guide offering an introduction and overview of an issue plus a list of recommended further reading.
  • Market intelligence, including ad forecasts, research articles, conference reports and other material on top advertisers and brands.

Our other areas of activity include:
  • Events: we organise a range of premium conferences and seminars covering topical issues of interest to marketing people across the world.
  • Magazines and journals: we publish highly respected magazines and market leading journals for people working in advertising, marketing, media and research.