The Advertising Association / Warc Expenditure Report – The most trusted source of adspend data
Glossary


ECONOMIC TERMS

Consumer Prices Index (CPI)
The Consumer Prices Index is the main United Kingdom (UK) domestic measure of inflation for macroeconomic purposes. It measures the average change from month to month in the prices of consumer goods and services purchased in the UK, similar to the Retail Prices Index (RPI), but there are differences in coverage and methodology. Since December 2003, the inflation target for the UK is defined in terms of the CPI measure of inflation.


Retail Prices Index (RPI)
The Retail Price Index is an important domestic indicator of inflation in the United Kingdom (UK). It measures the average change from month to month in the prices of goods and services purchased in the UK.


Current prices
Current prices are the actual or estimated recorded monetary value over a defined period for a group of industries or products. They show the value for each item expressed in terms of the prices of that period.


Constant prices
Constant prices allow researchers to examine data which has been adjusted to remove the impact of inflation. Technically, constant prices are volume measures whose values are calculated by applying prices from a specific base period to current quantities. This calculation produces a series of derived prices which facilitate comparisons across different periods.

Example: Total adspend in the first quarter of 2008 amounted to £4.28bn (approximately) at current prices while the CPI figure for the quarter was 106.167 (based on 2005 being 100). At constant prices, the figure will therefore be £4.28bn multiplied by 100 then divided by 106.167. This gives £4.03bn

Constant price figures in this report have been calculated using the CPI for all periods from 1988 onwards, and by using the RPI for all earlier periods.


INTERNET

Internet pure play
Internet pure play refers to internet-only business advertising expenditure ie. excluding revenues from broadcasters, newsbrands and magazine brands.

Online video - pre/post roll
A form of display advertising that is streamed media attached to video content.

Online video - social
Social online video is a non-interruptive, user-initiated video format sold on a cost per engagement/view basis. Launches only when the viewer actively chooses to watch the content.

Online video – other
Display advertising that is attached to the video content within the player itself or is wrapped around the video content.

Outstream/in-read video
This includes video content which is served outside of social media platforms and YouTube, in a 'native' style, which runs a video ad as you scroll down the page reading the content.


MAGAZINE BRANDS

In line with the industry, we have chosen to adopt the term magazine brands rather than simply magazines to reflect the move away from historical print-only publications to multi-platform properties.


NEWSBRANDS

In line with the industry, we have chosen to adopt the term 'newsbrands' rather than simply newspapers to reflect the move away from historical print-only publications to multi-platform properties.

Regional newsbrands ‘national’ advertising
Regional ‘local’ display advertising refers to advertisers based only in the circulation area of the newspaper.

Regional newsbrands ‘local’ advertising
Regional ‘national’ display advertising refers to advertisers based outside the title’s circulation area.


RADIO

National radio advertising
‘National’ radio advertising expenditure refers to advertising booked within the area of the M25.

Local radio advertising
‘Local’ radio advertising expenditure refers to all advertising booked outside the M25.


TELEVISION

AFP
Advertiser funded programming

PP
Product placement

TV BROADCAST VOD
TV video on demand (broadcaster only)