The Advertising Association / Warc Expenditure Report – The most trusted source of adspend data
UK Media Cost Data


The 2004–2015 media cost data for the UK have been supplied by the global media agency group, OMD. The latest data cover 2015 and contain typical costs for seven media sectors (TV, newspapers, magazines, radio, out of home (since 2008), cinema and internet) for eight target audiences (adults, men, women, kids, main shoppers, young adults, upmarket adults and businessmen).

The data for 2004–2007 exclude out of home. 2015 media costs are for H1 only, and will be updated when full year data become available.

Costs for media are based on the following space/time periods except where other sizes are indicated on the report tables:

Also included are the UK results from Warc’s latest Media Inflation Forecast, which surveys a panel of four global media agencies to estimate the annual percentage increase in cost per thousand (CPT) for major media based on ‘all adults’ this year and next. Costs for media are based on the following space/time periods except where other sizes are indicated on the report tables:

Television 30 seconds
Newspapers A4, black and white
Magazines Page Colour
Radio 30 seconds
Out of home Various
Cinema 30 seconds
Internet Banner 468x60

Users of this data should take particular note of the target audience definitions, particularly when looking at data over the years.

The costs shown are after the deduction of negotiated discounts, but before the deduction of agency commission. The cost per hundred GRP (gross rating point) figures have been calculated by multiplying the cost per thousand figures by the relevant universe (population).

For further information about our global media costs comparisons please contact your client services manager.