Advertising Association and WARC Expenditure Report
The most trusted source of adspend data
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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Latest
Executive Summary Q3 2024
The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased display spend during Q3 2024. Online formats once again recorded robust growth in the third quarter with online display up 15.2% (inclusive of social media on 17.8%) and search up 12.6%, while legacy media posted mixed results.
Latest press release
UK ad spend rose 9.7% to £10.6bn in Q3 2024
Preliminary estimates show the UK's ad market was worth £40.7bn in 2024, a rise of 11.2% year-on-year
Release Schedule
“The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.”
Brian Wieser
Founder, Madison and Wall
“AA/WARC figures are the gold standard for UK ad spend. We find the Expenditure Report essential for market analysis, as it enables us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible.”
Douglas McCabe
CEO, Enders Analysis
Who we work with
To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.
