The Advertising Association/
WARC Expenditure Report

The most trusted source of adspend data

Expenditure Report from the Advertising Association and WARC

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables
Learn more about our methodology

Release Schedule

October 2020
Q2 2020
January 2021
Q3 2020
April 2021
Q4 2020
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Uk advertising spend

2020 adspend to dip to £21.4bn before rebounding to £25bn in 2021

UK adspend rose 2.9% to reach £6.4bn in Q1 2020, but is expected to fall 39.0% in Q2 and 15.6% during 2020 as a whole

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The AA/WARC Expenditure Report is the world standard. Dependable and adaptable, it characterises the authority and innovation for which the UK ad industry is known. It demonstrates advertising’s multiplier effect on the economy and, on the other side of that coin, the fragility of the plural media we dangerously take for granted.

Adam Smith

Adam Smith
Formerly Futures Director, GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.

Douglas McCabe

Douglas McCabe
CEO and Director of Publishing and Tech at Enders Analysis