The Advertising Association/
WARC Expenditure Report

The most trusted source of adspend data

Expenditure Report from the Advertising Association and WARC

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables
Learn more about our methodology

Release Schedule

April 2021
Q4 2020
July 2021
Q1 2021
October 2021
Q2 2021
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Uk advertising spend
Latest

UK adspend fell by 3.3% to £5.9bn in Q3 2020

Our preliminary estimate for 2020 growth now stands at -7.9%, though the market is expected to rise by 15.2% in 2021.

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The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.

Brian Wieser

Brian Wieser
Global President, Business Intelligence, GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.

Douglas McCabe

Douglas McCabe
CEO and Director of Publishing and Tech, Enders Analysis