The Advertising Association/
WARC Expenditure Report

The most trusted source of adspend data

Expenditure Report from the Advertising Association and WARC

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables
Learn more about our methodology

Release Schedule

January 2023
Q3 2022
April 2023
Q4 2022
July 2023
Q1 2023
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Uk advertising spend
Latest

UK ad market prospects downgraded for this year and next

UK adspend is set to rise 9.2% in 2022, to a total of £34.9bn, though this represents a downgrade of 1.7pp owing to worsening trading conditions and muted Q4 expectations. A further rise, of 3.9%, is projected for 2023.

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The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.

Brian Wieser

Brian Wieser
Global President, Business Intelligence, GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.

Douglas McCabe

Douglas McCabe
CEO and Director of Publishing and Tech, Enders Analysis