The Advertising Association/
WARC Expenditure Report
The most trusted source of adspend data
Expenditure Report from the Advertising Association and WARC
- Covers all major media and ad formats
- Includes adspend by product category
- Quarterly data back to 1982 and projections for the next two years
- Data available in Excel format, via bespoke database queries or more than 150 standard tables
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UK adspend fell by 3.3% to £5.9bn in Q3 2020
Our preliminary estimate for 2020 growth now stands at -7.9%, though the market is expected to rise by 15.2% in 2021.
Download latest press releaseThe AA/WARC Expenditure Report is the world standard. Dependable and adaptable, it characterises the authority and innovation for which the UK ad industry is known. It demonstrates advertising’s multiplier effect on the economy and, on the other side of that coin, the fragility of the plural media we dangerously take for granted.
Adam Smith
Formerly Futures Director, GroupM
We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.
Douglas McCabe
CEO and Director of Publishing and Tech at Enders Analysis