The Advertising Association/
WARC Expenditure Report

The most trusted source of adspend data

Expenditure Report from the Advertising Association and WARC

  • Covers all major media and ad formats
  • Includes adspend by product category
  • Quarterly data back to 1982 and projections for the next two years
  • Data available in Excel format, via bespoke database queries or more than 150 standard tables
Learn more about our methodology

Release Schedule

October 2022
Q2 2022
January 2023
Q3 2022
April 2023
Q4 2022
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Uk advertising spend
Latest

UK ad market continues recovery in Q1 2022 but inflationary pressures are mounting

UK adspend rose 28.3% to a total of £8.6bn in the first three months of 2022, with a full year rise of 10.9% now forecast, but growth is set to ease to 4.4% in 2023.

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The AA/WARC Expenditure Report is an invaluable source of critical information for the media industry. The quality of their historical data on advertising in the UK is unsurpassed.

Brian Wieser

Brian Wieser
Global President, Business Intelligence, GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.

Douglas McCabe

Douglas McCabe
CEO and Director of Publishing and Tech, Enders Analysis